It’s already a favorite song for many West Virginians.

Whether they live here or elsewhere, as well as others who love the Mountain State.

Now country singer John Denver’s “Take Me Home, Country Roads” will officially be part of West Virginia tourism officials’ efforts to market the state.

State officials have obtained the necessary rights, and plan to use it as a centerpiece in a major new ad campaign next year.

The West Virginia Department of Tourism has released more information about their upcoming campaign:

Beginning this week, the state will use the song in its promotional efforts.

“‘Country Roads’ has become synonymous with West Virginia all over the world,” said West Virginia Tourism Commissioner Chelsea Ruby.

“It highlights everything we love about our state: scenic beauty, majestic mountains, a timeless way of life, and most of all, the warmth of a place that feels like home whether you’ve lived here forever or are just coming to visit.

“When there’s a song that millions of people already love and associate with your state, it’s an obvious way to promote your tourism industry,” Ruby continued. “We’re looking forward to using ‘Country Roads’ to remind people of their most positive images of West Virginia and persuade them to give us another look as a travel destination.”

The Tourism Office expects to use “Take Me Home, Country Roads” as a centerpiece of a major new ad campaign to be unveiled early next year. A video using the song to promote the state.

 During the conference, Commissioner Ruby unveiled a plan to revitalize West Virginia’s tourism industry. Economic impact from the state’s tourism industry has declined for the past four years.

The move to use “Take Me Home, Country Roads” is one of a series of steps by the Justice administration to reverse that trend.

Have your first look at  the first released video from the  West Virginia Department of Tourism: